Tour concept 2027
A growing route with regional clusters and distinctive golf destinations.
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CLUBS. PARTNERS. PEOPLE. BETTER MOMENTS.
A mobile golf journey through selected clubs and regions: real product experiences, partner activations, golf, wellbeing, people and content directly from the road.
THE TOUR AT A GLANCE
The tour connects club visits, product experiences, events and content into one recognisable story across the 2027 season.
A growing route with regional clusters and distinctive golf destinations.
Integrate brands credibly into real golf and wellbeing moments.
Stories, videos, interviews, product tests and field reports.
Flexible from a club visit to dedicated partner or tournament formats.
2027 ROUTE DRAFT
The selection already gives partners a clear picture of scale, regions and tour character. Confirmations, dates and activations will be agreed step by step.
Home base and natural starting point of the tour.
Open club profile →A 27-hole venue and an important Upper Swabia tour building block.
Open club profile →A regional stop connecting Ulm, the Allgäu and Lake Constance corridor.
Open club profile →A resort and experience stop with a 45-hole golf offering.
Open club profile →A Lake Constance stop with a tri-border perspective and personal tour connection.
Open club profile →An 18-hole stop between Salzburg and Bad Reichenhall.
Open club profile →An alpine experience stop at roughly 1,000 metres altitude.
Open club profile →Planning status September 2026: naming a club is part of the route draft and does not imply a confirmed partnership, host role, event or fixed date. The final selection may change. Unambiguously matched clubs link directly to their existing WELLBEING GOLF profile; unresolved entries use the Club Finder as a fallback.
WHAT A TOUR STOP CAN LOOK LIKE
EXPERIENCE
Discover special golf clubs, hosts and the people behind them.
Experience equipment, performance and wellbeing solutions in real golf life.
Connect through inspiration, business and new relationships.
Stories, videos, interviews, tests and insights directly from the tour.
Own formats, partner tournaments and memorable golf moments.
Hydration, nutrition, recovery and performance as part of everyday golf.
PARTNER WORLD 2027
Mobility for the tour, clubs and partners
Partner slot 2027Clubs, trolleys, rangefinders & accessories
Partner slot 2027Training, recovery & technology
Partner slot 2027Health, hydration & recovery
Partner slot 2027Apparel, travel & special experiences
Partner slot 2027Clubs, hotels, gastronomy & hosts
Partner slot 2027The current mobility concept envisions a Staria as the preferred tour vehicle for travel, equipment, club visits, events and content. A mobility partner would therefore be visible along the route and throughout the journey, not just at isolated moments. A Hyundai partnership is not currently confirmed.
Brand and product become part of a real club journey rather than an isolated advertising placement.
Products are tested, explained and embedded in genuine golf-life stories.
Relevant touchpoints with clubs, pros, hospitality, operators and additional partners.
Players experience partners where golf actually happens.
Formats can range from demo days to integrated tournament or club experiences.
Tour stops can live on through WELLBEING GOLF, journal, social and event formats.
2027 PARTNER INQUIRY
Mobility, equipment, performance, wellbeing, lifestyle, hospitality or content: every partnership is built individually and only presented publicly after mutual confirmation.
MY WELLBEING GOLF JOURNEY
People, clubs and memorable encounters.
Part of the tour story →Real impressions, tests and tour moments.
Part of the tour story →Conversations with makers, pros and partners.
Part of the tour story →Products experienced in real golf life.
Part of the tour story →Play, meet and experience golf together.
Part of the tour story →On the road between clubs, partners and events.
Part of the tour story →FORMATS & EVENTS
Club tournaments, partner formats, community rounds and selected series can come together in the WELLBEING GOLF event world.
WELLBEING GOLF CLUB TOUR 2027
As a brand, golf club, host or player – together we create genuine golf moments and content that lives beyond a single event day.